The Practice Leader Podcast

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Powered by ASCENT

Hosted by Paul Richards, President of ASCENT and Director of Otolaryngology at the University of Utah School of Medicine, and Zed Williamson, Founder and CEO of Physician Growth Accelerator, The Practice Leader Podcast is designed for one audience: the medical practice administrator who wants to lead better, grow stronger, and stop feeling like they’re on an island.

In each episode, Paul and Zed bring candid conversation, real-world experience, and battle-tested strategies to the frontlines of practice management. Whether it’s navigating physician relationships, improving operational efficiency, or learning how to present data that drives change, this show delivers the insights and community you didn’t know you were missing.

If you’ve ever felt like the only one putting out fires or wondered if there’s a better way to lead your team and grow your practice, you are in the right place.

You’re not alone. You’re just one episode away from your next breakthrough.

Meet the Hosts

Paul Richards, MHA, MPA

President, ASCENT | Director of Otolaryngology, University of Utah School of Medicine

Paul Richards brings decades of hands-on experience leading medical practices from the inside. As President of ASCENT—the leading support network for practice administrators—and Director of Otolaryngology at the University of Utah, Paul understands the real-world challenges administrators face. Known for his practical insight, people-first leadership, and data-driven decision-making, Paul is passionate about helping administrators grow in confidence, competence, and community.

Zed Williamson

Founder & CEO, Physician Growth Accelerator

Zed Williamson is the founder of Physician Growth Accelerator, a company that helps private medical practices uncover and fix the root causes of business dysfunction. With a background in neuroscience and behavior change, Zed has built a reputation for helping practice leaders solve systemic challenges and achieve measurable growth. On the podcast, he brings a sharp lens to operational strategy, team alignment, and leadership transformation—always with a focus on real outcomes, not theory.